Children's perceptions of sponsorship disclosures in online influencer videos
Year of publication: |
2021
|
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Authors: | Rozendaal, Esther ; Reijmersdal, Eva A. van ; Goot, Margot J. van der |
Published in: |
Designing and communicating experience. - Wiesbaden : Springer Gabler, ISBN 978-3-658-32200-7. - 2021, p. 273-287
|
Subject: | Online-Marketing | Internet marketing | Influencer | Konsumentenverhalten | Consumer behaviour | Kinder | Children |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-658-32201-4_19 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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