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The role of lifetime activity cues in customer base analysis

Hoppe, Daniel; Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 983-989

Persistent link: https://www.econbiz.de/10010364062

Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982

Persistent link: https://www.econbiz.de/10010364065

Marketing mix and customer equity of SPA brands : cross-cultural perspectives

Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163

Persistent link: https://www.econbiz.de/10010400096

Service-based vs. goods-based positioning of the product concept : effects on customer perceived value

Cassia, Fabio; Ugolini, Marta Maria; Cobelli, Nicola; … - In: The TQM journal : the international review of … 27 (2015) 2, pp. 247-255

Persistent link: https://www.econbiz.de/10011298016

Understanding business customer value in a retail environment : a scale development study

Ney, Benjamin; Whitaker, Darlene; Zentes, Joachim - In: The international review of retail, distribution and … 25 (2015) 5, pp. 460-472

Persistent link: https://www.econbiz.de/10011534041

Value-based customers satisfaction and continuance intention for mobile financial services : the roles of utilitarian, hedonic, and personal values

Omigie, N. O. - 2017

"M-PESA" mobile financial service has remained a dominate player in the Kenya financial service market. This study presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer attitudes and post-adoption outcomes behavior. It aims to...

Persistent link: https://www.econbiz.de/10011774587

Better understand post-use behaviours through perceived value : exploratory study

Lebossé, Camille - In: Bringing the Soul Back to Marketing : Proceedings of …, (pp. 100-110). 2024

Persistent link: https://www.econbiz.de/10014501109

Combining user contexts and user opinions for restaurant recommendation in mobile environment

Liu, Qihua; Gan, Xiaohong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 45-63

Persistent link: https://www.econbiz.de/10011529144

Sunda culture values at Sunda restaurant design in Bandung

Cardiah, T.; Wulandari, R.; Sarihati, T. - In: Understanding digital industry : proceedings of the …, (pp. 267-270). 2020

Persistent link: https://www.econbiz.de/10012226465

Nudging customers to reduce packaging waste and recycle in the foodservice industry

Starke, Eliza; Rütgers, Lisa; Winkelmann, Chiara; … - In: Sustainability innovations in times of crisis : 2nd …, (pp. 42-57). 2023

Persistent link: https://www.econbiz.de/10014432038

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