//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Estimating Brand Equity from A...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
79
Markenführung
79
Markenimage
71
Brand image
70
Consumer behaviour
69
Konsumentenverhalten
69
Brand
60
Markenartikel
57
Handelsmarke
22
Store brand
22
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
15
Relationship marketing
15
Advertising effects
11
Werbewirkung
11
Marketing management
9
Marketingmanagement
9
Social Web
9
Social web
9
Designation of origin
8
Herkunftsbezeichnung
8
Brand equity
6
Confidence
6
Food retailing
6
Internet marketing
6
Lebensmitteleinzelhandel
6
Online-Marketing
6
Private label
6
Tourism
6
Tourism marketing
6
Tourismus
6
Tourismusmarketing
6
Vertrauen
6
Brand attitude
5
Distribution channel
5
Holiday behaviour
5
Online retailing
5
Online-Handel
5
Personality psychology
5
more ...
less ...
Online availability
All
Undetermined
76
Free
9
Type of publication
All
Article
106
Book / Working Paper
2
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
10,451
Aufsatz in Zeitschrift
10,451
Aufsatz im Buch
1,543
Book section
1,543
Graue Literatur
758
Non-commercial literature
758
Hochschulschrift
703
Working Paper
592
Arbeitspapier
567
Thesis
518
research-article
267
Collection of articles of several authors
196
Sammelwerk
196
Case study
169
Fallstudie
169
Aufsatzsammlung
115
Conference paper
108
Reprint
99
Bibliografie enthalten
88
Bibliography included
88
Dissertation u.a. Prüfungsschriften
68
Konferenzschrift
52
Article
41
review-article
35
Collection of articles written by one author
28
Conference proceedings
28
Sammlung
28
review
28
Lehrbuch
26
Handbook
22
Handbuch
22
case-report
22
conceptual-paper
20
Textbook
19
Amtsdruckschrift
17
Government document
17
Ratgeber
17
Guidebook
15
viewpoint
13
more ...
less ...
Language
All
English
106
German
1
Italian
1
Author
All
Indrawati
3
Avramova, Yana R.
2
Brumă, Ion Sebastian
2
Castanha, J.
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dinu Vasiliu, Codrin <PhD>
2
D’Arco, Mario
2
Fornari, Daniele
2
Fornari, Edoardo
2
Grandi, Sebastiano
2
Karray, Salma
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Rubio Benito, Natalia
2
Schramm-Klein, Hanna
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Alaminos, David
1
Ardhana, W.
1
Ardhana, Welly
1
Argila-Irurita, Ana María
1
Ariciu, Adrian Laurentiu
1
Arisman, A.
1
Ariyanti, M.
1
Arsena, Ashley
1
Ashoori, Minoo Talebi
1
Astuti, R. D.
1
Awan, Asif
1
Aydın, Hatice
1
Batraga, Anda
1
Belaid, Samy
1
Bergkvist, Lars
1
Bernritter, Stefan F.
1
Bertolini, Alessandra
1
Bidmon, Sonja
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
11
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
International journal of advertising : the quarterly review of marketing communications
7
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
6
Journal of business research : JBR
6
Journal of marketing management : MM
4
The journal of brand management : an international journal
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
Journal of retailing and consumer services
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Energy reports
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
Conference proceedings trends in business communication 2016
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Intelligent systems in accounting finance and management : international journal
1
Interdisciplinary management research XVI ; 1
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International studies of management and organization
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Public personnel management
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Scientific Annals of Economics and Business
1
more ...
less ...
Source
All
ECONIS (ZBW)
108
Showing
1
-
10
of
108
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond
brand
attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
2
Brand
trait transference : when celebrity endorsers acquire
brand
personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
3
Antecedents and moderators of
brand
trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
4
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
5
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
6
Private label consumers and national
brand
new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
7
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
Saved in:
8
Introducing the concept of
brand
appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
9
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
10
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->