Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Online Advertising : A Study o...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
521
Konsumentenverhalten
521
E-commerce
142
Electronic Commerce
142
Internet marketing
109
Online-Marketing
109
Online retailing
105
Online-Handel
105
Social Web
86
Social web
86
Beziehungsmarketing
82
Relationship marketing
82
Brand management
73
Markenführung
73
Malaysia
66
Einzelhandel
53
Retail trade
53
Brand image
52
Customer satisfaction
52
Kundenzufriedenheit
52
Markenimage
52
Brand
44
Internet
44
Markenartikel
43
Digitalisierung
38
Digitization
38
Theorie
38
Theory
38
Deutschland
34
Germany
34
Advertising effects
33
Werbewirkung
33
Dienstleistungsqualität
31
Service quality
31
Marketing management
29
Marketingmanagement
29
Advertising
27
Werbung
27
China
26
Handelsmarke
25
more ...
less ...
Online availability
All
Undetermined
350
Free
216
Type of publication
All
Article
651
Book / Working Paper
128
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
68,860
Aufsatz in Zeitschrift
68,860
Graue Literatur
11,922
Non-commercial literature
11,922
Aufsatz im Buch
10,649
Book section
10,649
Working Paper
8,898
Arbeitspapier
8,261
Hochschulschrift
4,112
research-article
3,213
Thesis
2,850
Collection of articles of several authors
2,621
Sammelwerk
2,621
Aufsatzsammlung
1,576
Konferenzschrift
991
Case study
933
Fallstudie
933
Amtsdruckschrift
838
Government document
838
Conference paper
779
Dissertation u.a. Prüfungsschriften
552
Lehrbuch
535
Bibliografie enthalten
518
Bibliography included
518
Conference proceedings
500
Textbook
438
Statistik
431
Collection of articles written by one author
385
Sammlung
385
Statistics
378
Ratgeber
357
Guidebook
331
Reprint
234
review-article
219
Article
198
conceptual-paper
178
Handbook
166
Handbuch
166
Glossar enthalten
145
more ...
less ...
Language
All
English
748
German
31
Author
All
Indrawati
6
Alleman, James H.
5
Kasuga, Norihiro
4
M. S. Mahrinasari
4
Mangiaracina, Riccardo
4
Pérez Amaral, Teodosio
4
Borsenberger, Claire
3
Cremer, Helmuth
3
Esteban-Millat, Irene
3
Garín-Muñoz, Teresa
3
Gijón, Covadonga
3
Ibrahim, Mohammed Yussoff
3
Ion, Raluca Andreea
3
Jaffar, N.
3
Jazi, Salima
3
Jitsuzumi, Toshiya
3
Joram, Denis
3
Kwon, Young-Sun
3
Lozachmeur, Jean-Marie
3
López, Rafael
3
Nakamura, Akihiro
3
Pei, Yilei
3
Pillai, S. K. B.
3
Russell, Cristel Antonia
3
Seghezzi, Arianna
3
Shishikura, Manabu
3
Siragusa, Chiara
3
Steudner, Tobias
3
Tumino, Angela
3
Yu, Zhuoxi
3
Ariyanti, M.
2
Arnold, René
2
Arsena, Ashley
2
Avramova, Yana R.
2
Ayoib Che Ahmad
2
Balqiah, Tengku Ezni
2
Bangsawan, Satria
2
Bayrak Meydanoğlu, Ela Sibel
2
Bernritter, Stefan F.
2
Berntzen, Lasse
2
more ...
less ...
Institution
All
Bank Negara Malaysia <Kuala Lumpur>
1
Published in...
All
International journal of economics and financial issues : IJEFI
41
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
24
Journal of business research : JBR
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
15
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
International journal of advertising : the quarterly review of marketing communications
15
The international review of retail, distribution and consumer research
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
10
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
9
Interdisciplinary management research XVI ; 1
9
Marketing letters : a journal of research in marketing
8
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
8
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
8
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
7
Conference proceedings trends in business communication 2016
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
7
Reinventing management strategies : the design for future ; issues in marketing and finance
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Business horizons
6
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
6
Ethics, social responsibility and sustainability in marketing
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Data science and innovation in supply chain management : how data transforms the value chain
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
4
Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
4
Designing and communicating experience
4
Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
4
International journal of retail & distribution management
4
Journal of revenue and pricing management
4
Journal of service theory and practice
4
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
4
National tax journal
4
more ...
less ...
Source
All
ECONIS (ZBW)
779
Showing
1
-
10
of
779
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relationship between Spokesperson's gender and advertising color temperature in a framework of advertising effectiveness
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
Saved in:
2
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
3
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
4
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
5
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
6
Quality evaluation of group-buy websites
Yu, Zhuoxi
;
Wu, Yanqing
;
Zhao, Zhiwen
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011529129
Saved in:
7
Models of customer experience for B2C e-commerce enterprises
Pei, Yilei
;
Xue, Wanxin
;
Li, Dandan
;
Su, Yong
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
Saved in:
8
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
9
Comparing online and in-store risks in multichannel shopping
Bezes, Christophe
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
Saved in:
10
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
