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This work analyzes the post-purchase behavior of mobile phone users once they have experienced a service failure. Taking into account the existing literature on Consumer Complaint Behavior (CCB), a survey for 4249 individuals in Spain is used for specifying econometric equations explaining the...
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This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world’s most leading mobile service markets with...
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performance of local demand from a detailed database of broadband internet subscribers, discriminated by the main attributes of an … internet subscription contract as location, supplier, monthly-fee, download- and upload-speed features. From these results, we … are able to identify the effect of quality regulation on the behavior of internet providers in a differentiated product …
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