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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022
behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand … market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …
Persistent link: https://www.econbiz.de/10013167270
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Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette (contributor) - 2014
Persistent link: https://www.econbiz.de/10010520470
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Lo sviluppo dei marchi geografici collettivi e dei segni distintivi per tutelare e valorizzare i prodotti freschissimi
Giacomini, Corrado; Mancini, Maria Cecilia; Menozzi, Davide - 2007
Persistent link: https://www.econbiz.de/10003596576
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Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
Höhne, Steffen (contributor) - 2011
Persistent link: https://www.econbiz.de/10009409077
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Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten (ed.); Schmidt, Holger J. (ed.) - Internationale Konferenz "DerMarkentag" <6., 2016, Berlin> - 2018
Persistent link: https://www.econbiz.de/10011740033
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Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J. (ed.); Baumgarth, Carsten (ed.) - Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> - 2020
Persistent link: https://www.econbiz.de/10012151730