Similar Search Results

Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021

Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022

market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research … behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand …

Persistent link: https://www.econbiz.de/10013167270

Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2018

, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV …The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting …

Persistent link: https://www.econbiz.de/10013192306

Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“

Schmidt, Holger J. (ed.); Baumgarth, Carsten (ed.) - Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> - 2020

Persistent link: https://www.econbiz.de/10012151730

Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"

Baumgarth, Carsten (ed.); Schmidt, Holger J. (ed.) - Internationale Konferenz "DerMarkentag" <6., 2016, Berlin> - 2018

Persistent link: https://www.econbiz.de/10011740033

European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]

Segreto, Luciano (ed.) - 2012

Persistent link: https://www.econbiz.de/10009518404

Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“

Schmidt, Holger J. (ed.); Baumgarth, Carsten (ed.) - Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> - 2020

High Tech in der Markenführung -- Der Handel ist tot – Es lebe die Marke im Handel -- Implementieren mit Markenprojekten und Markentools -- Marken mit einem Gewissen -- Ich liebe meine Marke – und ihre Partner -- Marke ist mehr!.