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Le cas des services : recueil d'études de cas en management et marketing des services
Besson, Madeleine (contributor);  … - 2015
La 4e de couv. indique : "Comment appréhender les grands enjeux du marketing et du management des services aujourd …
Persistent link: https://www.econbiz.de/10011297011
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Complex service delivery processes : strategy to operations
Harvey, Jean - 2010 - 2nd ed
Persistent link: https://www.econbiz.de/10009010392
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Managing service delivery processes : linking strategy to operations
Harvey, Jean - 2006
Persistent link: https://www.econbiz.de/10003106518
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Service leadership : the quest for competitive advantage
Grönfeldt, Svafa - 2006
Persistent link: https://www.econbiz.de/10013547519
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Services marketing : a managerial approach
Russell-Bennett, Rebekah - 2003
Persistent link: https://www.econbiz.de/10013490002
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Einführung in das Produktionsmanagement
Gronau, Norbert; Lindemann, Marcus - 2010
Persistent link: https://www.econbiz.de/10003965535
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Attraktivitätsanalyse von Dienstleistungen : ein empirischer Ansatz zur Entwicklung von Ausbaustrategien für Unternehmen und Staat
Schertler, Walter; Popp, Wolfgang - 1983
Persistent link: https://www.econbiz.de/10000559514
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Service operations management
Johnston, R.; Johnston, Robert; Clark, Graham - 2001 - 1. publ.
Persistent link: https://www.econbiz.de/10001598093
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Service operations management
Murdick, Robert G. - 1990
Persistent link: https://www.econbiz.de/10000788371
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Service management for competitive advantage
Fitzsimmons, James A.; Fitzsimmons, Mona J. - 1994
Persistent link: https://www.econbiz.de/10013469173