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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Marketing research
Kress, George - 1988 - 3. ed
Persistent link: https://www.econbiz.de/10000749575
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Perspectives in consumer behavior
Kassarjian, Harold H. (ed.) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000818738
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Exploring marketing research
Zikmund, William G. - 1986 - 2. ed
Persistent link: https://www.econbiz.de/10000700785
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Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
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Consumer behavior and marketing action
Assael, Henry - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10000684485
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The marketing research process
Crimp, Margaret - 1990 - 3th ed
Persistent link: https://www.econbiz.de/10000802998