Welcome to the creative economy -- Why music professionals need to think like entrepreneurs -- Developing the 21st century global music professional -- Getting to know you : branding and marketing -- Opportunities ahead : global rights management -- Revenue streams : global performing and...

A brief but comprehensive examination of how records are made, marketed, and sold. This new edition takes into account the massive changes in the recording industry occurring today due to the revolution of music on the web

Understanding the recording industry -- Copyright basics and the recording industry -- Copyright in sound recordings and songs -- Music publishing : the first stream -- Live entertainment : the second stream -- Recordings : the main stream -- Production and the A & R function -- The marketing...