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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Grundlagen des Marketing : Darstellung, Kontrollfragen und Lösungen
Berekoven, Ludwig - 1993 - 5. Aufl.
Persistent link: https://www.econbiz.de/10000860728
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The practice of marketing management : analysis, planning, and implementation
Cohen, William A. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10000833499
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Cases in marketing : orientation, analysis, and problems
Greer, Thomas V. - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10000836549
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Sales management : decisions, strategies, and cases
Still, Richard R.; Cundiff, Edward W.; Govoni, Norman A. P. - 1988
Persistent link: https://www.econbiz.de/10000739580
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Essentials of marketing : text and cases
Lancaster, Geoffrey; Massingham, Lester - 1988
Persistent link: https://www.econbiz.de/10000747449