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Sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
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"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
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Critical marketing studies
Tadajewski, Mark (contributor) - 2009
Persistent link: https://www.econbiz.de/10003775430
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International marketing : modern and classic papers
Paliwoda, Stanley J. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003460764
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Marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003534831
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History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette (contributor) - International Conference on Relationship Marketing <9, … - 2012
Persistent link: https://www.econbiz.de/10009665629
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International perspectives of marketing theory
Tadajewski, Mark (contributor) - 2014
Persistent link: https://www.econbiz.de/10010243553