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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Nonprofit marketing
Parsons, Elizabeth (contributor) - 2008
Persistent link: https://www.econbiz.de/10003655453
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FOCUS enzyklopädisches Wörterbuch : Marketing, Management, Marktkommunikation, Medien ; Englisch/Deutsch
Koschnick, Wolfgang J. - 2009 - 2. Aufl.
Persistent link: https://www.econbiz.de/10003810795
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FOCUS encyclopedic dictionary : marketing, management, market communication, media ; German/English
Koschnick, Wolfgang J. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003811013
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Marktsegmentierung
Pepels, Werner (contributor) - 2013 - [3. Aufl. ff.]
Persistent link: https://www.econbiz.de/10010236012
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History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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The foundations of price theory
Bridel, Pascal (contributor) - 2001
Persistent link: https://www.econbiz.de/10001551286
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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred (contributor) - 2004
Persistent link: https://www.econbiz.de/10001748065