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Brennpunkt Markenführung - ges...
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Brand management
Dall'Olmo Riley, Francesca
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2010
Persistent link: https://www.econbiz.de/10003838866
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Brands and brand management
Elliott, Richard
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2009
Persistent link: https://www.econbiz.de/10003707190
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Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
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4
Special section: Thought leadership in brand management II
Merrilees, Bill
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contributor
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Wallace, Elaine
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contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
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pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
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5
Special section: Thought leadership in brand management
Jevons, Colin
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contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
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6
Encyclopaedia of strategic brand management : value creation, sustainability and performance
Miller, Adan
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contributor
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2012
Persistent link: https://www.econbiz.de/10009680074
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7
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
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Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
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9
Berlin Wissenschaft 2015 : eine Marke und ihre Vermarktung
Poetis, Pantelis Christian
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contributor
)
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2005
Persistent link: https://www.econbiz.de/10002815260
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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred
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contributor
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2004
Persistent link: https://www.econbiz.de/10001748065
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