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History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832
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Handbook of research in entrepreneurship education
Fayolle, Alain (contributor) - 2010
Persistent link: https://www.econbiz.de/10003328015
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"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
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Die Einführung des Marketing in den Unternehmungen der österreichischen Wirtschaft
Wandl, Claudia - 1995
Persistent link: https://www.econbiz.de/10000913944
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Compétitivité: Modèles et réalités
Bultez, Alain V. - 1990
Persistent link: https://www.econbiz.de/10000790330
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Sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
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Legends in marketing: Christian Grönroos
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010234428
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Macromarketing - a global focus : marketing systems, societal development, equity & poverty
Shapiro, Stanley J. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003829265
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Critical marketing studies
Tadajewski, Mark (contributor) - 2009
Persistent link: https://www.econbiz.de/10003775430
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978