1998 wurde vom Autor eine umfangreiche empirische Untersuchung zu den Wirkungen von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaft in Frankreich veröffentlicht. Gemessen und analysiert wurden u.a. Erinnerungsleistungen und Veränderungen psychologischer Marketing-Zielgrößen im...

We analyze attendance of professional football matches in England finding that it is related to unemployment over a very long period of time. More unemployment leads to lower attendances. Distinguishing between leagues, we find that the relationship is larger for lower leagues, i.e. attendance...

For football executives, understanding the determinants of spectator no-show behavior better is of utmost importance. Recent research efforts, however, have primarily focused on exploring the potential effects of determinants that the club management can hardly influence (e.g., potential...