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This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it...
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"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics … Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications …-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills …
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Marketing 4.0: Erfolgsorientierte Kommunikation in Zeiten der Digitalisierung. Erfolgreiches Marketing ist entscheidend … Markt. In einer solchen Situation gilt es, sich mit einem Omnichannel-Marketing von den Wettbewerbern abzuheben. Dieser …
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