The shift to content marketing -- Six reasons businesses are making the change toward content marketing -- How to put content marketing to work -- How to develop a content marketing mindset "and a process to match" within your organization -- How to select the content types that best match your...

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base