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ECONIS (ZBW)
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Online-Marketing und Recht
Schirmbacher, Martin
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Autor (IT-Anwalt) den Leser durch die Untiefen von Domain-Recht, Online-Verträgen, Internet-
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Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman
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2010
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2., aktualisierte Aufl.
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Internet Marketing Grüne Branche : Internet Marketing Leitfaden für die Grüne Branche
Sauldie, Sanjay
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2010
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Internet Marketing B2B : Leitfaden für B2B Unternehmen
Sauldie, Sanjay
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2010
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The business of influence : reframing marketing and PR for the Digital Age
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Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
Golden, Michelle
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2011
"Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Professionals and Their Firms takes you step by step...
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Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
Handley, Ann
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Chapman, C. C.
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2011
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
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Customer service : new rules for a social media world
Shankman, Peter
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2011
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Social Media für Quereinsteiger : best Practice für Marketing, Vertrieb und PR
Brogan, Chris
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2011
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Social Media und Location-based Marketing : mit Google, Facebook, Foursquare, Groupon & Co. lokal erfolgreich werben ; [Strategien für kleine und mittlere Unternehmen]
Faber, Ron
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Prestin, Sönke
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2012
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