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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Marketplace mythology and discourses of power
Thompson, Craig J. - 2008
Persistent link: https://www.econbiz.de/10003611251
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Analgesic effects of branding in treatment of headaches
Branthwaite, A.; Cooper, P. - 2009
Persistent link: https://www.econbiz.de/10003784500
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Symbols for sale
Levy, Sidney J. - 2009
Persistent link: https://www.econbiz.de/10003784506
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E. - 2009
Persistent link: https://www.econbiz.de/10003784598
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Advertising and psychology
Gill, Leslie E. - 2013 - [Nachdr. der Ausg.] New York, Hutchinson, 1954
Persistent link: https://www.econbiz.de/10012875596
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The achievement motive in economic growth
McClelland, David C. - In: Development and underdevelopment : the political …, (pp. 225-243). 2003
Persistent link: https://www.econbiz.de/10002252378
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Construct validity in psychological tests
Cronbach, Lee J.; Meehl, Paul E. - 2006
Persistent link: https://www.econbiz.de/10003805692
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The work of Chris Argyris as critical organization practice
Bokeno, R. Michael - In: Chris Argyris : critical evaluations in business and …, (pp. 54-71). 2009
Persistent link: https://www.econbiz.de/10003861819
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Walter Dill Scott : pioneer industrial psychologist
Lynch, Edmund C. - 2008
Persistent link: https://www.econbiz.de/10003644009