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Strategic sales and strategic marketing
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Marketing-mix strategies - product strategy and promotion strategy
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Executing strategy for business results
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Fundamentals of business strategy ; Vol. 4
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Information systems and new applications in the service sector : models and methods
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Innovation and complexity : the Marshallian legacy
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Marketing and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
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2
The role of strategic
selling
in the company turnaround process
Harker, Michael
;
Harker, Debra
-
2009
Persistent link: https://www.econbiz.de/10003836362
Saved in:
3
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
4
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
Saved in:
5
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
6
An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda
;
Ferrell, Odies C.
- In:
Strategic sales and strategic marketing
,
(pp. 69-82)
.
2011
Persistent link: https://www.econbiz.de/10008798057
Saved in:
7
The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
Persistent link: https://www.econbiz.de/10008798058
Saved in:
8
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
Saved in:
9
Organizational determinants of technological change : toward a sociology of technological evolution
Tushman, Michael L.
;
Rosenkopf, Lori
-
2008
Persistent link: https://www.econbiz.de/10003798336
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10
A service science perspective on human-computer interface issues of online service applications
Pinhanez, Claudio
- In:
Information systems and new applications in the service …
,
(pp. 133-151)
.
2011
Persistent link: https://www.econbiz.de/10009124091
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