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E-marketing
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Marketingmanagement
118
Marketing management
117
Beziehungsmarketing
47
Relationship marketing
47
E-commerce
44
Electronic Commerce
44
Consumer behaviour
26
Konsumentenverhalten
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Marketing theory
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Marketingtheorie
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Theory
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8
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7
Informationstechnik
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Competitive strategy
6
Innovation
6
Nonprofit marketing
6
Nonprofit-Marketing
6
Wettbewerbsstrategie
6
Customer satisfaction
5
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Article
175
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22
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Reprint
Article in journal
34,269
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34,269
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8,960
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8,960
Graue Literatur
4,481
Non-commercial literature
4,481
Hochschulschrift
3,578
Thesis
2,843
Working Paper
2,697
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2,527
Collection of articles of several authors
2,223
Sammelwerk
2,223
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1,366
Case study
1,272
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1,272
Lehrbuch
1,099
Textbook
931
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834
Bibliografie enthalten
734
Bibliography included
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Ratgeber
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Guidebook
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Conference proceedings
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Dissertation u.a. Prüfungsschriften
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Amtsdruckschrift
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Grönroos, Christian
5
Keller, Kevin Lane
5
Varadarajan, P. Rajan
4
Brodie, Roderick J.
3
Jaworski, Bernard J.
3
Kariyawasam, Rohan
3
Piercy, Nigel
3
Zinkhan, George M.
3
Aaker, David A.
2
Baron, Steve
2
Brownlie, Douglas
2
Coviello, Nicole E.
2
Ewing, Michael
2
Fournier, Susan
2
Greenley, Gordon E.
2
Grewal, Dhruv
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Houston, Franklin S.
2
Hult, G. Tomas M.
2
Jacobs, Laurence W.
2
MacInnis, Deborah J.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
2
Shapiro, Benson P.
2
Sheth, Jagdish N.
2
Song, Jaeki
2
Webster, Frederick E.
2
Wills, James R.
2
Wind, Yoram
2
Yadav, Manjit S.
2
Abell, Derek F.
1
Acito, Frank
1
Akaah, Ishmael P.
1
Almquist, Eric
1
Anderson, Erin
1
Anderson, Paul F.
1
Asugman, Gulden
1
Atuahene-Gima, Kwaku
1
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Harvard Graduate School of Business Administration
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
12
Marketing strategy processes and tools
11
Measuring and managing brands
11
Marketing strategy organization and implementation
9
Transforming e-business practices and applications : emerging technologies and concepts
8
International marketing ; Vol. 3
7
Marketing-mix strategies - product strategy and promotion strategy
7
The impact of theory on representations of the consumer and the marketing organisation
7
Major theoretical debates and contemporary issues in marketing theory
6
Evolving and emerging issues in marketing strategy
5
International marketing ; Vol. 1
5
Strategic information systems ; Vol. 2
5
The evolution of brands : from signals of quality to storehouses of trust
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
The evolution of nonprofit marketing
5
Brand management ; Vol. 2
4
Corporate brand and corporate reputation
4
Relational and functional integration
4
Strategic information systems ; Vol. 3
4
Information systems, globalization and developing countries
3
International marketing ; Vol. 2
3
Key debates and contemporary issues in nonprofit marketing
3
Strategic sales and strategic marketing
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
History of marketing thought ; Volume 3
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 2
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Modern perspectives on entrepreneurship : [the latest advances in entrepreneurship research by some of the leading minds in the field]
2
Sage library in marketing
2
Small business and entrepreneurship ; Vol. 4
2
Advances in service network analysis
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Business economics
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Cross-cultural and critical perspectives on brands
1
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ECONIS (ZBW)
197
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197
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1
Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep
-
2009
Persistent link: https://www.econbiz.de/10003837008
Saved in:
2
Unintended consequences in the evolution of affiliate marketing networks : a complexity approach
Mariussen, Anastasia
;
Daniele, Roberto
;
Bowie, David
- In:
Advances in service network analysis
,
(pp. 127-142)
.
2012
Persistent link: https://www.econbiz.de/10009311427
Saved in:
3
The Internet and international marketing
Hamill, James
-
2008
Persistent link: https://www.econbiz.de/10003657507
Saved in:
4
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
5
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2008
Persistent link: https://www.econbiz.de/10003611103
Saved in:
6
Integrating e-commerce into existing export marketing theories : a contingency model
Karavdic, Munib
;
Gregory, Gary
-
2008
Persistent link: https://www.econbiz.de/10003611106
Saved in:
7
Exploring decision rules for sellers in business-to-consumer (B2C) internet auctions
Baker, Jeff
;
Song, Jaeki
- In:
Transforming e-business practices and applications : …
,
(pp. 139-160)
.
2010
Persistent link: https://www.econbiz.de/10003925135
Saved in:
8
Investigating the impact of customer relationship management practices of e-commerce on online customer's web site satisfaction : a model-building approach
Lee, Su-fang
;
Jih, Wen-jang Kenny
;
Fang, Shyh-Rong
-
2010
Persistent link: https://www.econbiz.de/10003911045
Saved in:
9
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
10
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
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