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Brand
67
Markenartikel
67
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
34
Markenführung
34
Brand image
23
Markenimage
23
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4
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Internationales Marketing
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Reprint
Article in journal
5,051
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1,052
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1,052
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767
Graue Literatur
736
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736
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599
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556
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Collection of articles of several authors
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Bibliografie enthalten
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Bibliography included
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Konferenzschrift
111
Dissertation u.a. Prüfungsschriften
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73
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Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Ehrenberg, Andrew S. C.
3
Fournier, Susan
3
Benet-Martínez, Verónica
2
De Chernatony, Leslie
2
Garolera, Jordi
2
Haller, Axel
2
Klockhaus, Volker
2
McCarthy, Michael S.
2
Park, C. Whan
2
Romaniuk, Jenni
2
Stolowy, Hervé
2
Aaker, David A.
1
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Arvidsson, Adam
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Baker, William E.
1
Baldinger, Allan L.
1
Batra, Rajeev
1
Bengtsson, Anders
1
Bergler, Georg
1
Berry, Lisette
1
Bird, M.
1
Blair, Edward
1
Branthwaite, A.
1
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1
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1
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1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
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Channon, C.
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1
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The evolution of brands : from signals of quality to storehouses of trust
16
Brand management ; Vol. 2
9
Brand management ; Vol. 1
7
Cross-cultural and critical perspectives on brands
7
Measuring and managing brands
6
Brand management ; Vol. 3
5
SAGE benchmarks in culture and society
5
Brand management ; Vol. 4
4
International marketing ; Vol. 2
3
Accounting theory ; Vol. 3
1
An Elgar reference collection
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
GEM-Reprint
1
Global-local consumption
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing, ethics and society : critical reflections
1
Marketing-mix strategies - product strategy and promotion strategy
1
The international library of critical writings in economics
1
The later years of the International Accounting Standards Committee
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
74
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Freedom and consumption : toward conceptualizing systemic constraints for subaltern consumers in a capitalist society
Varman, Rohit
;
Vikas, Ram Manohar
-
2009
Persistent link: https://www.econbiz.de/10003832767
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2
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
3
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
4
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
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5
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
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6
"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
-
2008
Persistent link: https://www.econbiz.de/10003610483
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7
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
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8
Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé
;
Haller, Axel
;
Klockhaus, Volker
-
2008
Persistent link: https://www.econbiz.de/10003715926
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
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