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Freedom and consumption : toward conceptualizing systemic constraints for subaltern consumers in a capitalist society
Varman, Rohit; Vikas, Ram Manohar - 2009
Persistent link: https://www.econbiz.de/10003832767
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Appreciation
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649244
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Appropriation
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649247
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Acquisition
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649254
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Theoretical and historical approaches
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649259
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"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin - 2008
Persistent link: https://www.econbiz.de/10003610483
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Consumption
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649634
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Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - 2008
Persistent link: https://www.econbiz.de/10003715926
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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Building strong brands
Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784498