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A generic concept of marketing
Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717449
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003717368
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717430
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Social marketing : an approach to planned social change
Kotler, Philip; Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003717548
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Crisis in the arts : the marketing response
Scheff, Joanne; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717590
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609467
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Alleviating poverty : a macro/micro marketing perspective
Kotler, Philip; Roberto, Ned; Leisner, Tony - 2009
Persistent link: https://www.econbiz.de/10003876667
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Analytical marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503403
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Marketing theory and orientations
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503404