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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
24
Accounting theory ; Vol. 2
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Family business
17
An Elgar reference collection
14
Innovation and entrepreneurship
12
The nature and scope of marketing research
12
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11
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Corporate crime: cases and explanations
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ECONIS (ZBW)
877
Showing
1
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10
of
877
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date (oldest first)
1
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
2
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
3
Projective techniques in market research : valueless subjectivity of insightful reality? : a look at the evidence for the usefulness, reliability and validity of projective techniq...
Boddy, Clive
-
2009
Persistent link: https://www.econbiz.de/10003793909
Saved in:
4
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
5
The significance of statistical significance tests in marketing research
Sawyer, Alan G.
;
Peter, Jerome Paul
-
2009
Persistent link: https://www.econbiz.de/10003794414
Saved in:
6
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
Saved in:
7
Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
Saved in:
8
Use of causal models in marketing research : a review
Hulland, John
;
Chow, Yiu Ho
;
Lam, Shunyin
-
2009
Persistent link: https://www.econbiz.de/10003794520
Saved in:
9
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
10
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
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