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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V. - 2008
Persistent link: https://www.econbiz.de/10003655509
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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003611770
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Developing strategies for global markets : an evolutionary perspective
Craig, C. S.; Douglas, Susan P. - 2008
Persistent link: https://www.econbiz.de/10003655232
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Configural advantage in global markets
Craig, C. S.; Douglas, Susan P. - 2008
Persistent link: https://www.econbiz.de/10003655242
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On improving the conceptual foundations of international marketing research
Douglas, Susan P.; Craig, C. S. - 2008
Persistent link: https://www.econbiz.de/10003655545