On improving the conceptual foundations of international marketing research
Susan P. Douglas and C. Samuel Craig
| Year of publication: |
2008
|
|---|---|
| Authors: | Douglas, Susan P. ; Craig, C. S. |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 23-44
|
| Subject: | Internationales Marketing | International marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655545