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Werbung
32
Advertising
31
Advertising effects
8
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7
United States
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Reprint
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5,652
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938
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938
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788
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788
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707
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702
Arbeitspapier
662
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306
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280
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280
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228
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217
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189
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143
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117
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111
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65
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65
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56
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47
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34
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Button, Kenneth John
2
Kline, Stephen
2
Leiss, William
2
Nijkamp, Peter
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Caton, Dennis
1
Chandra, Aruna
1
Conchar, Margy P.
1
Coulter, Robin Higie
1
Crask, Melvin R.
1
Cronin, Anne M.
1
Della Bitta, Albert J.
1
Evans, Malcolm
1
Evans, W. A.
1
Ewing, Michael
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Firestone, Otto John
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1
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1
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1
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Jhally, Sut
1
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1
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1
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1
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1
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Routledge library editions / Advertising
11
International marketing ; Vol. 2
5
Theoretical and empirical perspectives in critical marketing studies
5
Classics in planning
2
Cross-cultural and critical perspectives on brands
2
Qualitative marketing research : approaches, techniques and analysis
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
An Elgar reference collection
1
Brand management ; Vol. 3
1
Elgar reference collection
1
International marketing ; Vol. 3
1
Legends in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
The development of critical perspectives in marketing
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ECONIS (ZBW)
34
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Social planning
Poon, Jessie P. H.
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contributor
); …
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2006
Persistent link: https://www.econbiz.de/10003348511
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Planning, history and methodology
Wegener, Michael
(
ed.
);
Button, Kenneth John
(
contributor
); …
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2007
Persistent link: https://www.econbiz.de/10003384018
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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
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2009
Persistent link: https://www.econbiz.de/10003785644
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4
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
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2009
Persistent link: https://www.econbiz.de/10003793854
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
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2009
Persistent link: https://www.econbiz.de/10003793919
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6
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
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7
Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter
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2009
Persistent link: https://www.econbiz.de/10003832359
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8
Critical theory and advertising
Harms, John
;
Kellner, Douglas
-
2009
Persistent link: https://www.econbiz.de/10003832499
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9
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
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2009
Persistent link: https://www.econbiz.de/10003832501
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10
Magic in the marketplace : an empirical test for commodity fetishism
Jhally, Sut
;
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832503
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