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Kline, Stephen
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International marketing ; Vol. 2
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Michael Porter ; Vol. 3
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Qualitative marketing research : approaches, techniques and analysis
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The evolution of integrated marketing communications : the customer-driven marketplace
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The international library of critical writings in economics
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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Journal of reprints for antitrust law and economics : selected reprints in the field of industrial organization and antitrust law
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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ECONIS (ZBW)
78
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Social planning
Poon, Jessie P. H.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003348511
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2
Planning, history and methodology
Wegener, Michael
(
ed.
);
Button, Kenneth John
(
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); …
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2007
Persistent link: https://www.econbiz.de/10003384018
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3
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
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4
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
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2009
Persistent link: https://www.econbiz.de/10003785644
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5
Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter
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2009
Persistent link: https://www.econbiz.de/10003832359
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6
Critical theory and advertising
Harms, John
;
Kellner, Douglas
-
2009
Persistent link: https://www.econbiz.de/10003832499
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7
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
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2009
Persistent link: https://www.econbiz.de/10003832501
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8
Magic in the marketplace : an empirical test for commodity fetishism
Jhally, Sut
;
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832503
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9
Currencies of commercial exchange : advertising agencies and the promotional imperative
Cronin, Anne M.
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2009
Persistent link: https://www.econbiz.de/10003832547
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10
Women outdoors : advertising, controversy and disputing feminism in the 1990s
Winship, Janice
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2009
Persistent link: https://www.econbiz.de/10003832564
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