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Consumer behaviour
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Michael Porter ; Vol. 1
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Evolving and emerging issues in marketing strategy
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Critical perspectives in the world economy
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Foundations of cross cultural management ; Vol. 2
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
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ECONIS (ZBW)
193
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1
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
2
Managerial and firm influences on export behavior
Reid, Stan D.
-
2009
Persistent link: https://www.econbiz.de/10003833587
Saved in:
3
Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
Saved in:
4
Strategic attributes and performance in the BCG matrix : a PIMS-based analysis of industrial product businesses
Hambrick, Donald C.
;
MacMillan, Ian C.
;
Day, Diana L.
-
2009
Persistent link: https://www.econbiz.de/10003807185
Saved in:
5
Market structure, oligopoly, and stability of market shares
Caves, Richard E.
;
Porter, Michael E.
-
2010
Persistent link: https://www.econbiz.de/10003888349
Saved in:
6
Entry, multiple-brand firms and market share instability
Meisel, John B.
-
2010
Persistent link: https://www.econbiz.de/10003888371
Saved in:
7
Competing technologies, increasing returns, and lock-in by historical events
Arthur, W. Brian
-
2008
Persistent link: https://www.econbiz.de/10003666231
Saved in:
8
Organizational goals and expected behavior among American, Japanese and Korean managers : a comparative study
England, George W.
;
Lee, Raymond
-
2008
Persistent link: https://www.econbiz.de/10003728536
Saved in:
9
An exploratory investigation of the relative importance of cultural similarity and personal fit in the selection and performance of expatriates
Jun, Sunkyu
;
Gentry, James W.
-
2009
Persistent link: https://www.econbiz.de/10003837040
Saved in:
10
Economics of the triad : conflict and cooperation among the United States, Japan and Korea
Kim, Yŏn-sŏk
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10001422223
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