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Direktmarketing : Erfolg durch...
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Beziehungsmarketing
47
Relationship marketing
47
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9
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Marketing management
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Marketingmanagement
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Brand management
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Electronic Commerce
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2
IT-gestütztes Marketing
2
International marketing
2
Internationales Marketing
2
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2
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2
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Article
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Reprint
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3,625
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1,569
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732
Collection of articles of several authors
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Sammelwerk
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Fallstudie
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Ratgeber
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Guidebook
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Bibliografie enthalten
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Bibliography included
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Sammlung
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English
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Grönroos, Christian
4
Baron, Steve
2
Fournier, Susan
2
Almquist, Eric
1
Baker, Jeff
1
Batista, Luciano C.
1
Bengtsson, Anders
1
Brodie, Roderick J.
1
Bungay Stanier, Michael
1
Chen, Peter P.
1
Cheng, T. C. E.
1
Cunningham, Colleen
1
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
Downing, Steve
1
Duff, Angus
1
Dwyer, F. R.
1
East, Robert
1
Eid, Riyad
1
Ewing, Michael
1
Fang, Shyh-Rong
1
Finne, Åke
1
Fu, Frank Q.
1
Gassenheimer, Jule B.
1
Glynn, Mark S.
1
Glynn, Simon E.
1
Gremler, Dwayne D.
1
Grewal, Dhruv
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Guo, Xin
1
Gwinner, Kevin P.
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Hair, Mario
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Halstead, Diane
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Hennig-Thurau, Thorsten
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Heskett, James L.
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1
Hogan, Suzanne
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Houston, Franklin S.
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Hult, G. Tomas M.
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Brand management ; Vol. 2
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Corporate brand and corporate reputation
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Strategic information systems ; Vol. 2
3
International marketing ; Vol. 3
2
Major theoretical debates and contemporary issues in marketing theory
2
Marketing-mix strategies - product strategy and promotion strategy
2
Measuring and managing brands
2
Relational and functional integration
2
Sage library in marketing
2
The evolution of brands : from signals of quality to storehouses of trust
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Ethics, environment and social impacts
1
Executing strategy for business results
1
Harvard business review : HBR
1
Information systems development
1
International marketing ; Vol. 2
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Premier reference source
1
Strategic information systems ; Vol. 3
1
Strategic sales and strategic marketing
1
The Harvard Business Review classics series
1
The Harvard business review classics series
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
The results-driven manager series
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Source
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ECONIS (ZBW)
48
Showing
1
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48
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1
International direct marketing strategies : a US-European comparison
Iyer, Ramesh T.
;
Hill, John S.
-
2008
Persistent link: https://www.econbiz.de/10003657427
Saved in:
2
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003785142
Saved in:
3
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
4
Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
Saved in:
5
Data warehouse design to support customer relationship management analysis
Cunningham, Colleen
;
Song, Il-Yeol
;
Chen, Peter P.
-
2010
Persistent link: https://www.econbiz.de/10003903322
Saved in:
6
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
7
The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
Saved in:
8
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664679
Saved in:
9
A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003835826
Saved in:
10
Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
-
2009
Persistent link: https://www.econbiz.de/10003835836
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