International direct marketing strategies : a US-European comparison
Ramesh T. Iyer; John S. Hill
| Year of publication: |
2008
|
|---|---|
| Authors: | Iyer, Ramesh T. ; Hill, John S. |
| Published in: |
International marketing ; Vol. 3. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 236-254
|
| Subject: | Direktmarketing | Direct marketing | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | EU-Staaten | EU countries | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003657427