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ECONIS (ZBW)
90
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1
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
2
Are business-to-business relationships inherently unstable?
Blois, Keith J.
-
2008
Persistent link: https://www.econbiz.de/10003727189
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3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
4
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
5
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
6
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
7
Triad lessons : generalizing results on high performance firms in five business-to-business markets
Deshpandé, Rohit
;
Farley, John U.
;
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003655491
Saved in:
8
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
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9
Ethics at the purchasing, sales interface : an international perspective
Wood, Graham
-
2008
Persistent link: https://www.econbiz.de/10003727862
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10
International product policy : the role of foreign R&D
Terpstra, Vern
- In:
International management of research and development
,
(pp. 3-14)
.
2008
Persistent link: https://www.econbiz.de/10003766681
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