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"Numbers and souls" : retailing and the de-differentiation of economy and culture
Du Gay, Paul - 2008
Persistent link: https://www.econbiz.de/10003727968
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Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew; Dibb, Sally - 2009
Persistent link: https://www.econbiz.de/10003785620
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Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
Elliott, Richard; Leonard, Clare - 2009
Persistent link: https://www.econbiz.de/10003785641
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
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IAS adopters respond to cherry-picking ban
Street, Donna L.; Gray, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003715993
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Charitable giving by individuals : a study of attitudes and practice
Radley, Alan; Kennedy, Marie - 2008
Persistent link: https://www.econbiz.de/10003717712
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The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
Lichtenstein, Donald R.; Drumwright, Minette E.; Braig, … - 2008
Persistent link: https://www.econbiz.de/10003717734
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Symbols, rituals and power : the lost dimensions of crisis management
Hart, Paul 't - 2008
Persistent link: https://www.econbiz.de/10003719032
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Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas; Brandenberg, Andreas; Lyczek, Boris; … - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 182-196). 2008
Persistent link: https://www.econbiz.de/10003719408