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Button, Kenneth John
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Creedy, John
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Kahneman, Daniel
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An Elgar reference collection
117
The international library of critical writings in economics
88
H. Igor Ansoff ; Vol. 2
21
The theory of monetary aggregation
21
Options : classic approaches to pricing and modelling
16
International library of environmental economics and policy
14
Learning by organizations
14
The international library of critical writings in financial economics
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Economists of the twentieth century
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Innovation and complexity : the Marshallian legacy
13
The nature and scope of marketing research
13
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
12
Innovation and entrepreneurship
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Accounting theory ; Vol. 2
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H. Igor Ansoff ; Vol. 1
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Innovation and growth : the classical legacies
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Chris Argyris : critical evaluations in business and management
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ECONIS (ZBW)
1,168
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1
The cultural metaphor : a grounded method for analyzing national cultures
Gannon, Martin J.
;
Audia, Pino G.
-
2009
Persistent link: https://www.econbiz.de/10003835464
Saved in:
2
The uses of marketing
theory
: constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
3
Some observations on marketing research in top management decision making
Keane, John G.
-
2009
Persistent link: https://www.econbiz.de/10003794193
Saved in:
4
Market information processing and organizational learning
Sinkula, James M.
-
2008
Persistent link: https://www.econbiz.de/10003798112
Saved in:
5
The significance of statistical significance tests in marketing research
Sawyer, Alan G.
;
Peter, Jerome Paul
-
2009
Persistent link: https://www.econbiz.de/10003794414
Saved in:
6
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
Saved in:
7
Commercial use of conjoint analysis : a survey
Cattin, Philippe
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794512
Saved in:
8
Use of causal models in marketing research : a review
Hulland, John
;
Chow, Yiu Ho
;
Lam, Shunyin
-
2009
Persistent link: https://www.econbiz.de/10003794520
Saved in:
9
A prospectus for
theory
construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
10
Objectivity in marketing
theory
and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
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