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History of marketing thought ; Volume 1
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ECONIS (ZBW)
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1
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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2
Empowerment effects across cultures
Hui, Michael K.
;
Au, Kevin Y.
;
Fock, Henry
-
2009
Persistent link: https://www.econbiz.de/10003835642
Saved in:
3
Product customization on the web : an empirical study of factors impacting choiceboard user satisfaction
Bharati, Pratyush
;
Chaudhury, Abhijit
-
2010
Persistent link: https://www.econbiz.de/10003911028
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4
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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5
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
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2009
Persistent link: https://www.econbiz.de/10003836466
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7
Survival-enhancing learning in the Manhattan hotel industry, 1898 - 1980
Baum, Joel A. C.
;
Ingram, Paul
-
2008
Persistent link: https://www.econbiz.de/10003798251
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Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
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2010
Persistent link: https://www.econbiz.de/10003924353
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9
Creating the living brand
Bendapudi, Neeli
;
Bendapudi, Venkat
-
2009
Persistent link: https://www.econbiz.de/10003785157
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10
Personnel and human resources development
Heller, Frank A.
;
Clark, Alfred W.
- In:
Chris Argyris : critical evaluations in business and …
,
(pp. 399-434)
.
2009
Persistent link: https://www.econbiz.de/10003861993
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