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Brand
67
Markenartikel
67
Consumer behaviour
38
Konsumentenverhalten
38
Brand management
34
Markenführung
34
Brand image
23
Markenimage
23
B-to-B-Marketing
8
Business-to-business marketing
8
Beziehungsmarketing
7
Relationship marketing
7
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7
United States
7
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6
Marketingmanagement
6
Comparison
5
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5
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5
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5
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5
Vergleich
5
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4
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4
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4
Welt
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World
4
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3
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3
Deutschland
3
Germany
3
International marketing
3
Internationales Marketing
3
Kultur
3
Psychology of advertising
3
Social Web
3
Social web
3
Theorie
3
Theory
3
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Article
71
Book / Working Paper
4
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Reprint
Article in journal
7,004
Aufsatz in Zeitschrift
7,004
Aufsatz im Buch
1,340
Book section
1,340
Hochschulschrift
813
Graue Literatur
690
Non-commercial literature
690
Thesis
623
Working Paper
490
Arbeitspapier
467
Collection of articles of several authors
251
Sammelwerk
251
Case study
206
Fallstudie
206
Bibliografie enthalten
170
Bibliography included
170
Aufsatzsammlung
142
Dissertation u.a. Prüfungsschriften
81
Conference paper
78
Konferenzbeitrag
78
research-article
75
Lehrbuch
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Konferenzschrift
57
Textbook
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Ratgeber
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Guidebook
38
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33
Handbook
29
Handbuch
29
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26
Sammlung
26
Article
21
Amtsdruckschrift
17
Government document
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Festschrift
16
Systematic review
13
Übersichtsarbeit
13
Fallstudiensammlung
12
Company information
11
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English
74
German
1
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All
Aaker, Jennifer
4
Elliott, Richard
4
Ehrenberg, Andrew S. C.
3
Fournier, Susan
3
Benet-Martínez, Verónica
2
De Chernatony, Leslie
2
Garolera, Jordi
2
Haller, Axel
2
Klockhaus, Volker
2
McCarthy, Michael S.
2
Park, C. Whan
2
Romaniuk, Jenni
2
Stolowy, Hervé
2
Aaker, David A.
1
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Arvidsson, Adam
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Baker, William E.
1
Baldinger, Allan L.
1
Batra, Rajeev
1
Bengtsson, Anders
1
Bergler, Georg
1
Berry, Lisette
1
Bird, M.
1
Blair, Edward
1
Blois, Keith J.
1
Branthwaite, A.
1
Brasel, S. Adam
1
Brown, Tom
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Chung, Jay Young
1
Cooper, P.
1
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The evolution of brands : from signals of quality to storehouses of trust
16
Brand management ; Vol. 2
9
Brand management ; Vol. 1
7
Cross-cultural and critical perspectives on brands
7
Measuring and managing brands
6
Brand management ; Vol. 3
5
Brand management ; Vol. 4
4
International marketing ; Vol. 2
3
Marketing-mix strategies - product strategy and promotion strategy
2
Relational and functional integration
2
Accounting theory ; Vol. 3
1
An Elgar reference collection
1
Controlling corporate crime
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
GEM-Reprint
1
Global-local consumption
1
International marketing ; Vol. 1
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
The impact of theory on representations of the consumer and the marketing organisation
1
The international library of critical writings in economics
1
The later years of the International Accounting Standards Committee
1
Theoretical and empirical perspectives in critical marketing studies
1
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Source
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ECONIS (ZBW)
75
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1
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1
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
2
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
3
Are business-to-business relationships inherently unstable?
Blois, Keith J.
-
2008
Persistent link: https://www.econbiz.de/10003727189
Saved in:
4
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
5
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
6
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
7
Triad lessons : generalizing results on high performance firms in five business-to-business markets
Deshpandé, Rohit
;
Farley, John U.
;
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003655491
Saved in:
8
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
9
Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé
;
Haller, Axel
;
Klockhaus, Volker
-
2008
Persistent link: https://www.econbiz.de/10003715926
Saved in:
10
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
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