//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Dynamic marketing investment s...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
118
Marketing management
117
USA
19
United States
19
Marketing theory
18
Marketingtheorie
18
Brand management
14
Markenführung
14
Consumer behaviour
13
Konsumentenverhalten
13
International marketing
12
Internationales Marketing
12
Theorie
12
Theory
12
Marketing
11
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Relationship marketing
8
Strategic management
8
Strategisches Management
8
Firm performance
7
Investitionsentscheidung
7
Unternehmenserfolg
7
Investment decision
6
Welt
6
World
6
Competitive strategy
5
Innovation
5
Market entry
5
Markteintritt
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Wettbewerbsstrategie
5
Advertising planning
4
Brand
4
Distribution channel
4
Erfolgsfaktor
4
Globalisierung
4
Globalization
4
more ...
less ...
Type of publication
All
Article
120
Book / Working Paper
7
Type of publication (narrower categories)
All
Reprint
Article in journal
11,290
Aufsatz in Zeitschrift
11,290
Graue Literatur
3,086
Non-commercial literature
3,086
Aufsatz im Buch
2,822
Book section
2,822
Working Paper
2,187
Arbeitspapier
2,083
Hochschulschrift
2,007
Thesis
1,520
Lehrbuch
880
Collection of articles of several authors
829
Sammelwerk
829
Textbook
729
Bibliografie enthalten
643
Bibliography included
643
Case study
565
Fallstudie
565
Aufsatzsammlung
485
Dissertation u.a. Prüfungsschriften
300
Konferenzschrift
293
Ratgeber
199
Guidebook
186
Conference proceedings
168
Amtsdruckschrift
157
Government document
157
research-article
145
Bibliografie
115
Handbook
115
Handbuch
115
Collection of articles written by one author
113
Sammlung
113
Glossar enthalten
108
Glossary included
108
Conference paper
100
Konferenzbeitrag
100
Statistik
74
Statistics
67
Article
63
more ...
less ...
Language
All
English
126
German
1
Author
All
Keller, Kevin Lane
5
Varadarajan, P. Rajan
4
Grönroos, Christian
3
Jaworski, Bernard J.
3
Piercy, Nigel
3
Aaker, David A.
2
Brownlie, Douglas
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
MacInnis, Deborah J.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
2
Shapiro, Benson P.
2
Webster, Frederick E.
2
Wills, James R.
2
Yadav, Manjit S.
2
Abell, Derek F.
1
Acito, Frank
1
Akaah, Ishmael P.
1
Amburgey, Terry L.
1
Anderson, Erin
1
Anderson, Paul F.
1
Atuahene-Gima, Kwaku
1
Badovick, Gordon J.
1
Barnett, William P.
1
Barringer, Bruce R.
1
Beatty, Sharon E.
1
Bharadwaj, Sundar G.
1
Biel, Alexander L.
1
Bloomfield, Daniel
1
Bolton, Ruth N.
1
Brennan, Michael J.
1
Brodie, Roderick J.
1
Brown, Stephen
1
Bruce, Ian
1
Bruggen, Gerrit H. van
1
Bucklin, Louis P.
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
2
Published in...
All
Marketing strategy processes and tools
11
Measuring and managing brands
10
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
Strategy, structure and leadership
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
Accounting theory ; Vol. 2
1
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Explanatory frameworks : economics, geography, social analysis
1
Fundamentals of business strategy ; Vol. 4
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
International management of research and development
1
Learning by populations of organizations
1
Legends in marketing
1
Macromarketing - a global focus ; Vol. 2
1
SAGE library in marketing
1
Small business exporting: adoption of innovation
1
more ...
less ...
Source
All
ECONIS (ZBW)
127
Showing
1
-
10
of
127
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Resetting the clock : the dynamics of organizational change and failure
Amburgey, Terry L.
;
Kelly, Dawn
;
Barnett, William P.
-
2009
Persistent link: https://www.econbiz.de/10003807231
Saved in:
2
Density dependence in the evolution of populations of newspaper organizations
Carroll, Glenn R.
;
Hannan, Michael T.
-
2008
Persistent link: https://www.econbiz.de/10003798250
Saved in:
3
The firm boundaries of the firm revisited
Holmström, Bengt
;
Roberts, John
-
2008
Persistent link: https://www.econbiz.de/10003727628
Saved in:
4
International R&D : the establishment and evolution of research and development abroad by seven US multinationals
Ronstadt, Robert C.
- In:
International management of research and development
,
(pp. 15-32)
.
2008
Persistent link: https://www.econbiz.de/10003766689
Saved in:
5
Planning your firm's R&D investment
Hartmann, George C.
;
Myers, Mark B.
;
Rosenbloom, Richard S.
-
2009
Persistent link: https://www.econbiz.de/10003807190
Saved in:
6
Get it off the balance sheet!
Dieter, Richard
;
Wyatt, Arthur R.
-
2009
Persistent link: https://www.econbiz.de/10003825823
Saved in:
7
Jubiläumsheft zum 80. Jahrgang
Fandel, Günter
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10008738598
Saved in:
8
Entrepreneurship, wealth inequality, and taxation
Meh, Césaire Assah
-
2008
Persistent link: https://www.econbiz.de/10003675350
Saved in:
9
Empirical corporate finance ; Vol. 2
Brennan, Michael J.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001567799
Saved in:
10
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->