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Marketing theory
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Kotler, Philip
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Levy, Sidney J.
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Macer, Tim
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Park, C. Whan
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Schmitt, Bernd
4
Andreasen, Alan R.
3
Bagozzi, Richard P.
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Bristor, Julia M.
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De Chernatony, Leslie
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Hollander, Stanley C.
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
16
The evolution of brands : from signals of quality to storehouses of trust
14
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
The evolution of nonprofit marketing
11
Brand management ; Vol. 1
10
Measuring and managing brands
10
The nature and scope of marketing research
10
Brand management ; Vol. 4
9
History of marketing thought ; Volume 3
9
International marketing ; Vol. 2
9
The development of critical perspectives in marketing
9
Developmental challenges in marketing research
8
Nonprofit marketing : sectoral applications
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
Marketing-mix strategies - product strategy and promotion strategy
7
SAGE library in marketing
7
Critical perspectives on business and management
6
Sage library in marketing
6
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
Cross-cultural and critical perspectives on brands
3
Evolving and emerging issues in marketing strategy
2
Exotic preferences : behavioral economics and human motivation
2
International marketing ; Vol. 1
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Relational and functional integration
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
An Elgar reference collection
1
Change management ; Vol. 3
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ECONIS (ZBW)
330
Showing
1
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10
of
330
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date (oldest first)
1
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003644110
Saved in:
2
The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832474
Saved in:
3
Feminist thought : implications for consumer research
Bristor, Julia M.
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003832548
Saved in:
4
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
5
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
6
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
7
A review of multidimensional scaling in marketing research
Cooper, Lea G.
-
2009
Persistent link: https://www.econbiz.de/10003794496
Saved in:
8
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
9
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
10
Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609447
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