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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.; Lusch, Robert F. - 2009
Persistent link: https://www.econbiz.de/10003836309
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Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard; Schau, Hope Jensen; Smith, Michael F. - 2009
Persistent link: https://www.econbiz.de/10003836584
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Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan - 2010
Persistent link: https://www.econbiz.de/10003922784
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Marketing management and policy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299919
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Triad lessons : generalizing results on high performance firms in five business-to-business markets
Deshpandé, Rohit; Farley, John U.; Webster, Frederick E. - 2008
Persistent link: https://www.econbiz.de/10003655491
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Industrial marketing : an organizational problem?
Håkansson, Håkan; Östberg, Claes - 2008
Persistent link: https://www.econbiz.de/10003611373
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Developing buyer-seller relationships
Dwyer, F. R.; Schurr, Paul H.; Oh, Sejo - 2008
Persistent link: https://www.econbiz.de/10003727120
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Are business-to-business relationships inherently unstable?
Blois, Keith J. - 2008
Persistent link: https://www.econbiz.de/10003727189