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Das große Buch der Kleinanzeig...
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Werbung
32
Advertising
31
Advertising effects
8
Werbewirkung
8
USA
7
United States
7
Großbritannien
5
United Kingdom
5
Consumer behaviour
4
Konsumentenverhalten
4
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3
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3
Marketingmanagement
3
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3
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2
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2
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2
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2
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2
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1911-1980
1
Advertising media
1
Advertising planning
1
Ausländische Tochtergesellschaft
1
Brand
1
Brand image
1
Canada
1
Comparative advertising
1
Consumer society
1
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Article
20
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12
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Reprint
Article in journal
5,718
Aufsatz in Zeitschrift
5,718
Graue Literatur
901
Non-commercial literature
901
Aufsatz im Buch
784
Book section
784
Working Paper
713
Arbeitspapier
677
Hochschulschrift
441
Thesis
231
Collection of articles of several authors
220
Sammelwerk
220
Konferenzschrift
150
Aufsatzsammlung
133
Lehrbuch
116
Dissertation u.a. Prüfungsschriften
103
Textbook
99
Bibliografie enthalten
85
Bibliography included
85
Case study
54
Fallstudie
54
Conference paper
52
Conference proceedings
52
Konferenzbeitrag
52
Wörterbuch
46
Ratgeber
38
Collection of articles written by one author
31
Guidebook
31
Sammlung
31
Bibliographie
29
Bibliografie
23
Enzyklopädie
23
Handbook
23
Handbuch
23
Amtsdruckschrift
22
Government document
22
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
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English
32
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Kline, Stephen
2
Leiss, William
2
Caton, Dennis
1
Chandra, Aruna
1
Conchar, Margy P.
1
Coulter, Robin Higie
1
Crask, Melvin R.
1
Cronin, Anne M.
1
Della Bitta, Albert J.
1
Evans, Malcolm
1
Evans, W. A.
1
Ewing, Michael
1
Firestone, Otto John
1
Geller, Max A.
1
Gill, Leslie E.
1
Griffith, David A.
1
Harms, John
1
Harvey, Michael G.
1
Jhally, Sut
1
Kellner, Douglas
1
Kerr, Gayle
1
Krishnan, H. Shanker
1
Leslie, Frances
1
Levine, Linda
1
Loughlin, Sandra
1
Monroe, Kent B.
1
Moran, Clarence
1
Okazaki, Shintaro
1
Pae, Jae H.
1
Pechmann, Cornelia
1
Russell, Gilbert
1
Russell, Thomas
1
Ryans, John K.
1
Samiee, Saeed
1
Samu, Sridhar
1
Sandler, Dennis M.
1
Schindler, Robert M.
1
Schudson, Michael
1
Shani, David
1
Shavitt, Sharon
1
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Routledge library editions / Advertising
11
International marketing ; Vol. 2
5
Theoretical and empirical perspectives in critical marketing studies
5
Cross-cultural and critical perspectives on brands
2
Qualitative marketing research : approaches, techniques and analysis
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
Brand management ; Vol. 3
1
International marketing ; Vol. 3
1
Legends in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
32
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1
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
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2
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
3
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
4
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
5
Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter
-
2009
Persistent link: https://www.econbiz.de/10003832359
Saved in:
6
Critical theory and advertising
Harms, John
;
Kellner, Douglas
-
2009
Persistent link: https://www.econbiz.de/10003832499
Saved in:
7
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
Saved in:
8
Magic in the marketplace : an empirical test for commodity fetishism
Jhally, Sut
;
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832503
Saved in:
9
Currencies of commercial exchange : advertising agencies and the promotional imperative
Cronin, Anne M.
-
2009
Persistent link: https://www.econbiz.de/10003832547
Saved in:
10
Women outdoors : advertising, controversy and disputing feminism in the 1990s
Winship, Janice
-
2009
Persistent link: https://www.econbiz.de/10003832564
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