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Customer loyalty
East, Robert; Wright, Mike; Vanhuele, M. - 2010
Persistent link: https://www.econbiz.de/10003924353
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Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003785142
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Brand-building : finding the touchpoints that count
Hogan, Suzanne; Almquist, Eric; Glynn, Simon E. - 2009
Persistent link: https://www.econbiz.de/10003785150
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael - 2009
Persistent link: https://www.econbiz.de/10003785206
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Data warehouse design to support customer relationship management analysis
Cunningham, Colleen; Song, Il-Yeol; Chen, Peter P. - 2010
Persistent link: https://www.econbiz.de/10003903322
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Developing a global CRM strategy
Shumanov, Michael; Ewing, Michael - 2010
Persistent link: https://www.econbiz.de/10003903325
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The creation of the sub-discipline of services marketing
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664678
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The development of ideas for the marketing of services
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664679
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A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.; Hult, G. Tomas M. - 2009
Persistent link: https://www.econbiz.de/10003835826
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Competitive strategy in the market-focused business
Slater, Stanley F.; Narver, John C. - 2009
Persistent link: https://www.econbiz.de/10003835836