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Werbung
32
Advertising
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Routledge library editions / Advertising
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International marketing ; Vol. 2
5
Theoretical and empirical perspectives in critical marketing studies
5
Cross-cultural and critical perspectives on brands
2
Qualitative marketing research : approaches, techniques and analysis
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
Brand management ; Vol. 3
1
International marketing ; Vol. 3
1
Legends in marketing
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Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
32
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1
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
2
Impulsive and self-conscious : adolescents' vulnerability to
advertising
and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
3
Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter
-
2009
Persistent link: https://www.econbiz.de/10003832359
Saved in:
4
Critical theory and
advertising
Harms, John
;
Kellner, Douglas
-
2009
Persistent link: https://www.econbiz.de/10003832499
Saved in:
5
Advertising
, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
Saved in:
6
Magic in the marketplace : an empirical test for commodity fetishism
Jhally, Sut
;
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832503
Saved in:
7
Currencies of commercial exchange :
advertising
agencies and the promotional imperative
Cronin, Anne M.
-
2009
Persistent link: https://www.econbiz.de/10003832547
Saved in:
8
Women outdoors :
advertising
, controversy and disputing feminism in the 1990s
Winship, Janice
-
2009
Persistent link: https://www.econbiz.de/10003832564
Saved in:
9
Market valuation models of the effect of
advertising
and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
10
Decoding competitive propositions : a semiotic alternative to traditional
advertising
research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
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