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International marketing ; Vol. 2
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ECONIS (ZBW)
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The end of corporate imperialism
Prahalad, Coimbatore K.
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Lieberthal, Kenneth G.
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2009
Persistent link: https://www.econbiz.de/10003787121
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2
Blue ocean strategy : from theory to practice
Kim, W. Chan
;
Mauborgne, Renée
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2009
Persistent link: https://www.econbiz.de/10003787713
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3
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
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2009
Persistent link: https://www.econbiz.de/10003785620
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4
Product differentiation and market segmentation as alternative marketing strategies
Smith, Wendell R.
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2009
Persistent link: https://www.econbiz.de/10003836092
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Benefit segmentation : a useful tool for financial investment services
Chang, Tung-zong
;
Chen, Su-Jane
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2009
Persistent link: https://www.econbiz.de/10003836096
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6
Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten
;
Tomczak, Torsten
;
Herrmann, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836102
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7
Situation segmentation in the international marketplace : the Japanese snack market
Gehrt, Kenneth C.
;
Shim, Soyeon
-
2008
Persistent link: https://www.econbiz.de/10003655851
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8
A new approach to country segmentation utilizing multinational diffusion patterns
Helsen, Kristiaan
;
Jedidi, Kamel
;
DeSarbo, Wayne
-
2008
Persistent link: https://www.econbiz.de/10003655856
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9
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
10
Global market segmentation : methodologies and challenges
Walters, Peter G.
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2008
Persistent link: https://www.econbiz.de/10003655879
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