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2001 - The Brand Management Od...
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Brand management
3
MarkenfĂĽhrung
3
Brand
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Beziehungsmarketing
1
Consumer behaviour
1
Corporate culture
1
Corporate reputation
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De Chernatony, Leslie
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Dall'Olmo Riley, Francesca
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Bernath, Ratna
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Halliburton, Chris
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Segal-Horn, Susan
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Brand management ; Vol. 4
2
Brand management ; Vol. 1
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Corporate brand and corporate reputation
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International marketing ; Vol. 2
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ECONIS (ZBW)
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
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2
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
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3
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
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4
Defining a "brand" : beyond the literature wth experts' interpretations
De Chernatony, Leslie
;
Dall'Olmo Riley, Francesca
-
2010
Persistent link: https://www.econbiz.de/10003924091
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5
International branding : demand- or supply-driven opportunity?
De Chernatony, Leslie
;
Halliburton, Chris
;
Bernath, Ratna
-
2008
Persistent link: https://www.econbiz.de/10003656219
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