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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie - 2009
Persistent link: https://www.econbiz.de/10003785034
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The criteria for successful services brands
De Chernatony, Leslie; Segal-Horn, Susan - 2010
Persistent link: https://www.econbiz.de/10003922789
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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
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Defining a "brand" : beyond the literature wth experts' interpretations
De Chernatony, Leslie; Dall'Olmo Riley, Francesca - 2010
Persistent link: https://www.econbiz.de/10003924091
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International branding : demand- or supply-driven opportunity?
De Chernatony, Leslie; Halliburton, Chris; Bernath, Ratna - 2008
Persistent link: https://www.econbiz.de/10003656219