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A process-tracing study of brand extension evaluation
Boush, David M.; Loken, Barbara - 2010
Persistent link: https://www.econbiz.de/10003924407
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Drivers of brand extension success
Völckner, Franziska; Sattler, Henrik - 2010
Persistent link: https://www.econbiz.de/10003924411
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Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan; Milberg, Sandra; Lawson, Robert - 2010
Persistent link: https://www.econbiz.de/10003924413
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Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.; Park, C. Whan; McCarthy, Michael S. - 2010
Persistent link: https://www.econbiz.de/10003924414
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Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.; Lavack, Anne M.; Smith, Margo - 2010
Persistent link: https://www.econbiz.de/10003924416
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The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh; Reddy, Srinivas K. - 2010
Persistent link: https://www.econbiz.de/10003924420
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Recent developments in the economics of sport
Andreff, Wladimir (contributor) - 2011
Persistent link: https://www.econbiz.de/10009311055
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Recent developments in the economcis of sport ; Vol. 2
Andreff, Wladimir (contributor) - 2011
Persistent link: https://www.econbiz.de/10009315194
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Recent developments in the economcis of sport ; Vol. 1
Andreff, Wladimir (contributor) - 2011
Persistent link: https://www.econbiz.de/10009315195