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Brand-building : finding the touchpoints that count
Hogan, Suzanne; Almquist, Eric; Glynn, Simon E. - 2009
Persistent link: https://www.econbiz.de/10003785150
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Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valerie A. - 2009
Persistent link: https://www.econbiz.de/10003836717
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.; Cavusgil, Erin; Phelan, Steven E. - 2009
Persistent link: https://www.econbiz.de/10003836721
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Planning your firm's R&D investment
Hartmann, George C.; Myers, Mark B.; Rosenbloom, Richard S. - 2009
Persistent link: https://www.econbiz.de/10003807190
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Specialization in production and the production possibility locus
McKenzie, Lionel W. - In: Equilibrium, trade, and growth : selected papers of …, (pp. 261-273). 2009
Persistent link: https://www.econbiz.de/10003852440
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Technical change and the aggregate production function
Solow, Robert M. - 2008
Persistent link: https://www.econbiz.de/10003664621
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Financial-firms' production and supply-side monetary aggregation under dynamic uncertainty
Barnett, William A.; Zhou, Ge - In: The theory of monetary aggregation, (pp. 482-529). 2000
Persistent link: https://www.econbiz.de/10001508736
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Inter-organizational information systems and strategic alliances : symbiosis or competition?
Bruque-Cámara, Sebastián; Moyano-Fuentes, José - 2010
Persistent link: https://www.econbiz.de/10003911115
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Agribusiness, marketing and consumption economics
Cramer, Gail L. (contributor) - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10008688439
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Agricultural economics
Cramer, Gail L. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008688447