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Consumer market beliefs : a review of the literature and an agenda for future research
Duncan, Calvin P. - 2009
Persistent link: https://www.econbiz.de/10003784603
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Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E. - 2009
Persistent link: https://www.econbiz.de/10003784598
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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Marketplace mythology and discourses of power
Thompson, Craig J. - 2008
Persistent link: https://www.econbiz.de/10003611251
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Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.; Shani, David - 2008
Persistent link: https://www.econbiz.de/10003655944
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IAS adopters respond to cherry-picking ban
Street, Donna L.; Gray, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003715993
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Charitable giving by individuals : a study of attitudes and practice
Radley, Alan; Kennedy, Marie - 2008
Persistent link: https://www.econbiz.de/10003717712