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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Transforming e-business practices and applications : emerging technologies and concepts
9
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
Strategic information systems ; Vol. 2
8
The impact of theory on representations of the consumer and the marketing organisation
8
An Elgar reference collection
7
Benefit-cost analysis ; Vol. 2
7
Marketing-mix strategies - product strategy and promotion strategy
7
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
6
Strategic information systems ; Vol. 3
6
SAGE benchmarks in culture and society
5
Business economics
4
Information systems, globalization and developing countries
4
International marketing ; Vol. 2
4
Legends in marketing
4
Sage library in marketing
4
The international library of critical writings in economics
4
Theoretical and empirical perspectives in critical marketing studies
4
Advances in service network analysis
3
Business ethics and strategy ; Vol. 2
3
Ethics, environment and social impacts
3
Evolving and emerging issues in marketing strategy
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Investment performance measurement : evaluating and presenting results
3
Macromarketing - a global focus ; Vol. 4
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Major theoretical debates and contemporary issues in marketing theory
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Relational and functional integration
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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ECONIS (ZBW)
300
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1
E-consumer behaviour : past, present and future trajectories of an evolving retail revolution
Bourlakis, Michael
;
Papagiannidis, S.
;
Fox, Helen
- In:
Transforming e-business practices and applications : …
,
(pp. 1-12)
.
2010
Persistent link: https://www.econbiz.de/10003924989
Saved in:
2
Mobilizing identities : uncertainty and control in strategy
White, Harrison C.
;
Godart, Frédéric C.
;
Corona, Victor P.
-
2010
Persistent link: https://www.econbiz.de/10003930555
Saved in:
3
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003890016
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4
The antecedents and consequences of commitment in bank-corporate relationships : evidence from the Chinese banking market
Guo, Xin
;
Duff, Angus
;
Hair, Mario
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 123-144)
.
2011
Persistent link: https://www.econbiz.de/10008907264
Saved in:
5
Product customization on the web : an empirical study of factors impacting choiceboard user satisfaction
Bharati, Pratyush
;
Chaudhury, Abhijit
-
2010
Persistent link: https://www.econbiz.de/10003911028
Saved in:
6
Experimental law and economics
Arlen, Jennifer H.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003735450
Saved in:
7
The measurement of electronic service quality : improvements and application
Bressolles, Grégory
;
Nantel, Jacques
- In:
Transforming e-business practices and applications : …
,
(pp. 344-363)
.
2010
Persistent link: https://www.econbiz.de/10003925284
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8
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
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9
Performance evaluation of consumer decision support systems
Zhang, Jiyong
;
Pu, Pearl
-
2010
Persistent link: https://www.econbiz.de/10003910807
Saved in:
10
Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
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