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History of marketing thought ; Volume 1
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Cross-cultural and critical perspectives on brands
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Accounting theory ; Vol. 2
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Family business
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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1
Organizational goals and expected behavior among American, Japanese and Korean managers : a comparative study
England, George W.
;
Lee, Raymond
-
2008
Persistent link: https://www.econbiz.de/10003728536
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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3
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
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4
Valuing environmental benefits : selected essays of Maureen Cropper
Cropper, Maureen L.
;
Cropper, Maureen L.
-
1999
Persistent link: https://www.econbiz.de/10001353389
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5
Cultural values and management ethics : a 10-nation study
Jackson, Terence
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2009
Persistent link: https://www.econbiz.de/10003835509
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6
Cross-national differences in cooperative decision-making in mixed-motive business contexts : the mediating effect of vertical and horizontal individualism
Chen, Xiao-Ping
;
Li, Shu
-
2009
Persistent link: https://www.econbiz.de/10003835670
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7
The influence of national culture on the formation of technology alliances by entrepreneurial firms
Steensma, H. Kevin
;
Marino, Louis
;
Weaver, K. Mark
; …
-
2009
Persistent link: https://www.econbiz.de/10003836578
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8
Should national culture matter?
Cowen, Tyler
-
2007
Persistent link: https://www.econbiz.de/10003554968
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9
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
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10
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
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2009
Persistent link: https://www.econbiz.de/10003785265
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